The identity of the optician Binder Optik is translated into architecture and into the development of a new corporate design. The result is an authentic design with a modern outlook. The composition is functional and open, the materials produce a warm atmosphere. Binder Optik is a constantly growing eyewear specialist with more than 40 locations. A family business that is looking ahead. This new design is first implemented in the historic centre of the city of Backnang.